1.
Zhu J, Xie B. Research on Growing Path of Sports Event IP in China: Cases Study of Wanda Sports "China Cup" and Sina Sports "3V3 Golden League". SSP [Internet]. 2021 Dec. 3 [cited 2025 Jun. 2];1(1). Available from: http://masonpublish.org/index.php/sports-social-psychology/article/view/249