A Study on the IP Shaping and Communication Practice of Slow various Shows from the Perspective of Communication Rituals – Take the Third Season of “Hello Life” as an Example

Abstract

In the fast-paced era, slow various shows meet the psychological demands of viewers with the characteristics of "focus on sharing, easy living" and play the roles of reproduction, interaction, and leading. The slow various show "Hello Life" has gained widespread attention and praise from viewers with its unique programming method. Based on the theory of communication rituals, this paper uses case studies and in- depth interviews to explore how the third season of the slow various show "Hello Life" has shaped the IP and constructed the ritual field, and what kind of cultural communication effect has been achieved. The paper argues that the program has achieved a wide-coverage and multi-dimensional cultural communication effect by shaping character IPs and constructing ritualized fields across platforms to gather audience emotions and trigger wider emotional resonances.