Research on the Infuence of Host's Style on TV Programs and Countermeasures

Abstract

In recent years, with the rapid development of technological society and media, a variety of TV programs have begun to emerge. And an indispensable part of a program is the host. The host often plays a key role in the ratings of a program. Because different programs have different positioning and different audiences, the style of the program will also have great differences, and the host is the carrier that can best refect the style of a program. This has promoted the diversifcation of host styles in recent years. Hosts of different styles focus on different skills. This article will take the styles of the three hosts as examples to discuss the infuence of the host’s style on TV programs and how to shape their own host style.