On the New Path of Integration and Transformation of Local Mobile Audio Broadcasting Platform—Take Wuhan "Nine Birds FM" App as an Example

Abstract

"Nine Birds FM" provides high-quality and diverse program contents and innovative interactive ways to enable the audience to have timely dialogue with the host and guests, so as to realize effective connection between the main body of communication and the object of communication. Individuals participate in social public activities by listening to the radio, and the voice brings the social "sense of common existence" of internal emotions, Stimulate the audience's collective emotional memories and a high sense of scene and participation.