Ways to Enhance the Transmission Power of TV Literary Publications

Authors

  • Shang Shi

DOI:

https://doi.org/10.37420/j.cer.2020.063

Keywords:

Communication; TV books; National reading

Abstract

As a derivative publication of TV programs, literary and art TV books need to rely on the main attraction of TV programs to be published by taking advantage of the situation. Once the program broadcasting plan stops, they will disappear in people's vision. However, today when the country is vigorously promoting the nationwide reading, how to enhance the infuence of literary and art TV books and make the high-quality cultural works popular among the public last forever is a problem faced by every press and publishing industry worker. In the face of the increasingly ferce market competition in China's publishing industry, how to improve the infuence of high-quality books is also the topic of the healthy development of the publishing industry.

Author Biography

Shang Shi

School of Journalism and Publication, Beijing Institute of Graphic Communication, Beijing, China

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Published

2020-01-31 — Updated on 2025-04-22

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How to Cite

Shi, S. (2025). Ways to Enhance the Transmission Power of TV Literary Publications. Communication & Education Review, 1(1). https://doi.org/10.37420/j.cer.2020.063 (Original work published January 31, 2020)