Art & Design Research Vol.3 No.2

Analysis of the mooncake packaging design strategy under the concept of green packaging

Wenshuang Zhu, Yujun Wang
Guilin University of Technology, Guilin, China


In order to improve the current situation of mooncake packaging, which is not concerned with “culture and environmental protection” but emphasizes “luxury and extravagance”. This paper first analyzes the mooncake culture, social atmosphere, business behavior, and then combines the concept of green packaging to propose mooncake packaging design methods that meets environmental protection requirements while paying attention to product quality. In the field of mooncake packaging, we can realize the organic combination of environmental protection and tradition culture.

Author: Samuel Hall

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