Zhou H, Zhu W. Media as a Double-Edged Sword: How ESG Discourse Shapes Corporate Image in Western Markets with a Case Study of Unilever. RBCS [Internet]. 2026 Apr. 18 [cited 2026 Apr. 30];2(1). Available from: https://masonpublish.org/index.php/Regional-Business-and-Culture-St/article/view/474