The Impact of Chinese Sports Spirit on College Students’ Cultural Identity in the Metaverse Era

Abstract

This study explores the influence of Chinese sportsmanship on college students' cultural identity in the era of meta-universe. It is found that the meta-universe provides a broad platform and rich means for the dissemina - tion of Chinese sportsmanship. Through the symbolic communication and scene design in virtual space, the connotation of sportsmanship can be conveyed to college students more intuitively and efficiently to enhance their sense of cultural identity. The core values of Chinese sportsmanship, such as hard work, unity and co - operation, self-improvement and so on, can be further integrated into the behaviour and cognitive mode of college students through virtual interaction and practice in the meta-universe to stimulate their emotional res - onance and value identity. The virtual scene in the meta-universe not only enhances the emotional identity of college students towards Chinese culture, but also improves their behavioural identity and cultural confidence through mult