A Review of Individual Donation Behavior and Repeated Donation Intentions

Abstract

Charitable donations constitute a pivotal aspect of social welfare undertakings and represent a critical link in the third distribution mechanism. Social donations primarily originate from individual and corporate contribu- tions. Although the proportion of individual donations varies across countries, they embody the most dynamic segment of social giving. Enhancing individual donations is crucial for promoting the widespread adoption of a "charity for all" mindset and bolstering the overall strength of social philanthropy. This review synthesizes existing research from both internal and external factors influencing individual donors, identifies gaps in the literature, and aims to provide guidance for future studies, serving as a catalyst for further exploration.