Analysis of self – presentation characteristics and communication effects of Chinese teenagers via short videos — Taking TikTok as an example

Abstract

As the network media keep prospering, short video platforms have emerged as a dominant social platform for contemporaries. This paper proceeds from the theoretical perspective of self - presentation to analyze self - presentation strategies and communication effects adopted by teenagers for their use of short videos. In this paper, teenager users of TikTok are chosen as research objects. Content analysis method is used to examine how adult - oriented short videos of teenagers on TikTok can influence communication effects and how adult-oriented self - presentation can influence communication. Research results suggest that the more mature the teenagers’ self - presentation is, the better the communication effects can be achieved. But whether adult-oriented Internet memes are used or not will not influence the forwarding amount of videos. To sum up, this research aims at proposing suggestions for teenagers’ reasonable use of short video platforms and socialized dominant values among teena