Exquisite World Under Symbols: A Study on the Persuasion Strategies of Red Book Immersive Video Daredevils

Abstract

With the continuous development of Internet e-commerce, immersive short videos have become an emerging and popular form of video on Red Book in recent years, and many bloggers have adopted this form for marketing and promotion of their products. In this paper, from the perspective of symbolic interaction theory, combined with immersion communication theory, the content analysis is applied to study and analyze the persuasion planning of Red Book video masters. The results show that symbolic factors and immersion factors in immersive videos have significant marketing on persuasion promotion effect, which provides a reference for such videos to further promote the development of a virtual economy.