Research on the Construction of Digital Threshold in Building Nurture Games–Take Moor Park as an Example

Abstract

As a carrier of many players' childhood memories, the mobile game "Moor Manor" attracted a large range of attention once it was launched in 2021, attracting a large number of players to return. This study takes the construction and cultivation game Moore Manor as the research object, uses the audience survey method and in-depth interview method to study the digital threshold structure of the construction and cultivation game, and initially discusses the reasons for the popularity and hot discussion of the mobile game Moore Manor after its launch. The study found that the game scene of the mobile game Moore Manor awakened the collective memory of the public, the virtual social interaction in the game increased user engagement, and the construction and cultivation game as a digital threshold space became a virtual utopia for teenagers.