Research on women’s sports report from the perspective of social gender

Abstract

Sports values are progressing with the development of The Times, but there is no unified standard as a reference and constraint. How do different media use the news framework to conduct women's sports reports, and what are the differences and commonalities between different media reports, it is worth thinking about. This study takes the perspective of social gender as the entry point of research, and makes the analysis of mainstream media, commercial media and we-media reporting framework as the research object, the research uses the content analysis method to construct its report content, and analyzes the news framework of mainstream media, commercial media and we media on women's sports reports. Through the research, it is found that the news media mainly uses the factual framework to report on the women's sports reports, among which the mainstream media accounted for 72%, the commercial media accounted for 62%, and the we media accounted for 60%. At the same time, the commercial med