Research on Growing Path of Sports Event IP in China: Cases Study of Wanda Sports “China Cup” and Sina Sports “3V3 Golden League”

Authors

  • Jianming Zhu
  • Bingbin Xie

Keywords:

not available

Abstract

Abstract not available in source PDF.

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Published

2021-07-02

How to Cite

Zhu, J., & Xie, B. (2021). Research on Growing Path of Sports Event IP in China: Cases Study of Wanda Sports “China Cup” and Sina Sports “3V3 Golden League”. Sports & Social Psychology, 1(1), 22–35. Retrieved from https://masonpublish.org/index.php/sports-social-psychology/article/view/2079

Issue

Vol. 1 No. 1 (2021): Sports & Social Psychology

Section

Articles (2021)

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Copyright (c) 2021 Mason Publishers

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This work is licensed under a Creative Commons Attribution 4.0 International License.