ZHU, Jianming; XIE, Bingbin. Research on Growing Path of Sports Event IP in China: Cases Study of Wanda Sports “China Cup” and Sina Sports “3V3 Golden League”. Sports & Social Psychology, [S. l.], v. 2, n. 1, p. 20–33, 2022. Disponível em: https://masonpublish.org/index.php/sports-social-psychology/article/view/2039. Acesso em: 14 nov. 2026.