Design of the Cultural and Tourism Integration Path for the Revitalization of Red Villages in the Sichuan-Gansu Section of the Long March

Authors

  • Lifeng Sun
  • Wanting Sun

Keywords:

Long March, Red Villages, Red Genes, rural revitalization, cultural and tourism integration

Abstract

The Long March stands as a significant spiritual symbol in the development history of Chinese civilization, with the historical retrospect and spiritual inheritance being the focal topics of current social attention. The red villages in the Sichuan-Gansu region, characterized by their unique Long March cultural background and multi-ethnic settlement, hold important strategic significance in terms of their development, protection, and integration with rural development. Based on the theoretical foundation of cultural genes, this study employs methods such as historical analysis, field investigation, and typical case analysis to elaborate on the integration of culture and tourism in two typical villages, Ludingqiao Village and Lazikou Village. It interprets cultural genes and verifies collaborative development paths, focusing on the innovative models and construction ideas of red village culture and tourism integration in the context of rural revitalization. The research questions center on the integration of theory and practice, summarizing successful experiences while pointing out existing contradictions and issues. This provides a new perspective for interdisciplinary research on the protection of red cultural heritage and rural revitalization. The data reveals a mutually reinforcing relationship between the inheritance of red culture and the upgrading of rural industries, facilitating the activation of cultural resources and a virtuous cycle of regional economic development. Finally, the study proposes a set of practical implementation plans for the integration of culture and tourism, which not only retains the core connotation of the Long March spirit but also explores innovative transformation methods in rural revitalization practices. Through practical verification in typical villages, red cultural heritage has demonstrated significant effects in enhancing rural economic vitality and optimizing cultural spatial layout.

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Published

2026-03-07

How to Cite

Sun, L., & Sun, W. (2026). Design of the Cultural and Tourism Integration Path for the Revitalization of Red Villages in the Sichuan-Gansu Section of the Long March. Art & Design Research, 7(1), 12–22. Retrieved from https://masonpublish.org/index.php/the-art-design-research/article/view/1105

Issue

Section

Articles (2026)

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