Artistic Design and User Experience of Tourism Cultural and Creative Products in Yantai

Abstract

Tourism cultural and creative products carry the dual functions of regional cultural transmission and spiritual value satisfaction in the innovation drive of cultural and tourism industry. However, the current development of Yantai mostly stays in the shallow attachment of visual symbols and the homogeneous superposition of functions, lacking the systematic design methodology support from cultural gene translation to full-effect experience. In view of this, this article takes Yantai ‘s regional cultural pedigree as the object, follows the five-dimensional classification of “ people, things, things, fields, and environments ” to deconstruct cultural characteristics, and based on the hierarchical transformation logic of explicit and implicit factors, proposes artistic design strategies from the three dimensions of visual form reconstruction, narrative context creation, and material and process integration. At the same time, a full-effect experience path covering four types of contacts of senses ( visual, auditory, olfactory, and tactile coordination ), emotions, cognition, and behavior is constructed. The research shows that the framework can systematically transform regional cultural symbols into cultural and creative product schemes with aesthetic tension and interaction depth, and provide reusable theoretical tools and design practice guidance for the activation of cultural resources and the upgrading of cultural and creative brands in coastal tourism cities.