Research on the Construction of Media Evaluation Index System of Local Cultural Landscape

Abstract

To comprehensively evaluate the effectiveness of the mediatization of vernacular cultural landscapes and to promote the efficient implementation of mediatization design practices across various regions, thereby meeting the protection and development requirements of vernacular cultural landscapes in the context of the new era, this study conducts an in-depth analysis of the concept of vernacular cultural landscape mediatization based on relevant research. From the dimensions of material entities, dissemination effects, economic benefits, and social impacts, a rating indicator system for vernacular cultural landscape mediatization is constructed. The specific indicators are defined, and their weights are calculated using the Analytic Hierarchy Process (AHP) and Fuzzy Comprehensive Evaluation (FCE) methods. This research aims to provide a scientific reference for evaluating the mediatization of vernacular cultural landscapes and to offer practical guidance for related design and implementation practices.