Research on the Application of Honghe Hani Terraced Field Culture in Brand Visual Design

Abstract

This paper explores the application value and realization path of Honghe Hani terraced field culture in brand visual design, aiming to promote cultural inheritance and brand value enhancement by analyzing its cultural elements and aesthetic characteristics. Through literature research, typical symbols and graphic elements of Honghe Hani terraced field culture are collected. Combined with visual design theories, the characteristics of terraced field cultural elements in terms of color, composition, and patterns are analyzed. Through case studies, the innovative applications of terraced field cultural elements in brand logo design, packaging design, and promotional visuals are discussed, opening up new paths for the protection and dissemination of traditional culture.