Research on the Narrative Strategy and Cultural Identity of Traditional Culture TV Programs in the Context of Media Integration

Abstract

In recent years, with the continuous integration of technology and media, China’s traditional cultural TV programs have been innovated and become the main products of traditional mainstream media in the development process of the media integration era, and at the same time, the audience’s cultural identity and pride have also increased. Based on this, this paper uses a questionnaire survey to study the relationship between the technical and artistic elements of traditional cultural TV programs and the cultural identity of the audience based on the connotation theory. After analysis, we found that the content of technical and artistic elements of traditional cultural programs affects the audience’s cultural identity. The higher the content, the stronger the audience’s cultural identity.