Research on the Influence of Special Effect Art on the Audiences’ Continuous Viewing Intention in Animation Films

Abstract

The research on the influence of audience viewing willingness is a method to analyze audience viewing willingness from the perspective of audience, which is applicable to the analysis of audience ratings in animation, film and television industries. Based on this, this paper takes the use of special effect art as the starting point, and analyzes the relationship between the use of visual effects and sound effects and the audience’s willingness to watch movies through questionnaires and in-depth interviews. The results show that there is a positive correlation between the use of special effects in animated films and the audience’s willingness to watch, and it has a positive impact on the audience to increase sensory stimulation, improve aesthetic space, and generate spiritual resonance. The purpose of this paper is to explore the impact of the use of special effects in animated films on the audience. So as to explore its future rising space, in order to point out the development direction of domestic animated films for readers.