Research on the Development Path of Cultural and Creative Products of Heilongjiang Provincial Museum from the Perspective of New Media

Abstract

Constructing the development strategy of cultural and creative products of Heilongjiang Museum under the concept of new media development can enrich and supplement the development theory of cultural and creative industry of Heilongjiang Province, and guide the design practice and future development direction of cultural and creative products of the museum. From the perspective of new media, this paper sorts out the development modes of cultural and creative products of museums at home and abroad, and combines the cultural relics resources collected by Heilongjiang Provincial Museum to discuss from three aspects of “developing film and television variety shows, creating digital exhibition space, and developing museum culture IP suitable for new media communication”. The research shows that the spread and development of new media and new technology is an important motivation to promote the development and promotion of museum cultural and creative products, and is also an important field for the future development of museum cultural and creative industry. Research on the Development Path of Cultural and Creative Products of Heilongjiang Provincial Museum from the Perspective of New Media Download