A Study on the Transformation of Art Activities in the Metaverse — A Case Study of the Bay Area Metaverse Art Festival

Abstract

With the development of metaverse technology, the importance of metaverse technology in art has become increasingly apparent, which has also attracted the attention of the academic and industrial circles. These studies have not studied the phenomenon of audience’s fondness for metaverse art activities from the perspective of the transformation of artistic activities under the metaverse context of the use and satisfaction theory. This paper will try to answer the question of why the metaverse art activities become popular after the transformation from this perspective. Questionnaire survey and interview method are used in this study, and it is found that the metaverse technology can meet the needs of the festival audience. It is found that the immersive experience technology features of metaverse technology can meet the audience’s aesthetic appreciation and personal experience needs. The characteristics of open creative technology can meet the needs of audiences for rich cultural innovation experience. The technical characteristics of strong social attributes meet the needs of audiences to use new ways to socialize.