Emerging Aesthetic Trends in Product Design: Exploring Novelty, Technology, and Sustainability

Abstract

This study examines how aesthetics, technology, and sustainability can be effectively integrated into product design to meet changing consumer preferences. Using a thematic review of literature published between 2020 and 2024, the research identifies key trends and regional differences in design practices, focusing on the dimensions of novelty, technology, and sustainability. A systematic approach was applied to analyse 21 articles selected from SCOPUS, ScienceDirect, and Emerald Insight. The findings highlight how technology-driven innovation, emotional engagement, and sustainable design practices influence product aesthetics in regions such as East Asia, Australia, and Western countries. These trends show the growing importance of balancing creativity, functionality, and environmental responsibility. Based on these insights, the study proposes a framework with five guiding principles: Localized Innovation, Technology Synergy, Sustainable Aesthetics, Emotion-Driven Design, and Cultural Adaptability. This framework offers practical guidance for designers to create products that combine aesthetic appeal, technological innovation, and sustainability. The research provides valuable insights into global design trends and supports the development of design strategies that respond to diverse cultural and consumer needs.