Application of Traditional Hero Image in Packaging Design

Abstract

Modern packaging design needs to inherit and highlight the connotation of Chinese traditional culture, but also attach importance to the compatibility of traditional cultural elements and commodity theme. Incorporate some traditional elements with national characteristics into the design to express a certain characteristic meaning and emotion, or transform, reorganize and innovate certain elements of traditional culture, so that it has the charm of traditional culture and can reflect the trend of modern packaging design, and then enhance the added value of goods, so that it has new vitality. The article will explore new ways of applying traditional Chinese hero images to packaging design, combining traditional Chinese hero images with modern packaging design, and making packaging design that meets the needs of the development of the times and highlights national characteristics. 03-Application-of-Traditional-Hero-Image-in-Packaging-Design-Guowei-Yang-Xin-XiaoDownload