From “Going Out” to “Going In”: The Upgrading Road of China’s Cultural Industry

Abstract

Chinese culture strategy has made a lot of achievements in the past few decades, but with the change of international cultural competition and the deepening of the understanding of Chinese culture by International friends, the strategy of Chinese culture has exposed many problems, it needs to be promoted from “going out” to “going in”. The article points out the problems and challenges faced by Chinese culture strategy in “going out”, and try to put forward countermeasures and suggestions for Chinese culture “going in” from the three dimensions of content, form and output mode, in order to improve the quality of China’s cultural industry and enhance the overseas influence of Chinese culture. 02-From-_Going-Out_-to-_Going-In_-The-Upgrading-Road-of-Chinas-Cultural-Industry-Yiling-Jing-Xin-XiaoDownload