Analysis of the mooncake packaging design strategy under the concept of green packaging

Authors

  • Wenshuang Zhu
  • Yujun Wang

DOI:

https://doi.org/10.37420/j.adr.2021.010

Keywords:

green design; packaging design; mooncake packaging

Abstract

In order to improve the current situation of mooncake packaging, which is not concerned with “culture and environmental protection” but emphasizes “luxury and extravagance”. This paper first analyzes the mooncake culture, social atmosphere, business behavior, and then combines the concept of green packaging to propose mooncake packaging design methods that meets environmental protection requirements while paying attention to product quality. In the field of mooncake packaging, we can realize the organic combination of environmental protection and tradition culture.

Author Biographies

Wenshuang Zhu

In order to improve the current situation of mooncake packaging, which is not concerned with “culture and environmental protection” but emphasizes “luxury and extravagance”. This paper first analyzes the mooncake culture, social atmosphere, business behavior, and then combines the concept of green packaging to propose mooncake packaging design methods that meets environmental protection requirements while paying attention to product quality. In the field of mooncake packaging, we can realize the organic combination of environmental protection and tradition culture.

Yujun Wang

Guilin University of Technology, Guilin, China

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Published

2022-12-30

How to Cite

Zhu, W., & Wang, Y. (2022). Analysis of the mooncake packaging design strategy under the concept of green packaging. Art & Design Research, 3(1). https://doi.org/10.37420/j.adr.2021.010

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Articles (2022)

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