WU, Xiaozhe. Research on the advertising effect of brand interaction in the comment section below the popular video based on AISAS Theory. Communication & Education Review, [S. l.], v. 5, n. 4, p. 78–89, 2024. Disponível em: https://masonpublish.org/index.php/the-communication-education-revi/article/view/958. Acesso em: 6 nov. 2026.