ZHENRONG, LIAO; ZONGYONG, TIAN; YIMING, LIU; YINGYING, ZHAO; WEN, ZHANG; DEFANG, ZOU. Content Characteristics and Optimization Strategies for the Dissemination of Traditional Chinese Medicine Culture through Douyin Short Videos: A Case Study of Leading Physician Accounts. Communication & Education Review, [S. l.], v. 7, n. 5, p. 176–182, 2026. Disponível em: https://masonpublish.org/index.php/the-communication-education-revi/article/view/2249. Acesso em: 14 nov. 2026.