Articles (2022)

All Items

• Research on the Effect of Brand Spokesperson’s Choice on Consumers’ Purchase Intention——Take “Yang Li Intel Event” as an example

  Yimin Tai

• Research on the effect of pull marketing from the perspective of Social responsibility

  Shuoqi Zhang

• Research on the Mechanism and Affect of Recommendation Marketing from the Perspective of AIDMA Theory

  Yakun Liu, Yifei Song

• The Basic Model of Green Farming Cycle Agriculture Comparison and Optimization Study

  Jing Zhao, Shibo Ma, Xiangxuan Kong

• Underlying the International Business Direction, Assessing the Role of Government Intervention and Management in Africa facilitating SMEs’ Development

  Hongwei Cao