AIGC Empowered Metaverse: A Design Study on the Dissemination Pathways of Intangible Cultural Heritage in Jiarong Tibetan Embroidery

Abstract

Objective: the intangible cultural heritage of weaving and embroidery is facing the dilemma of single communication form and low audience coverage. In today’s digital age, the rise of metaverse and AIGC technology provides the possibility of transformation. Methods: using AIGC technology to design a feasible communication path for the intangible cultural heritage of weaving and embroidery. Firstly, it analyzes the core pain points and user needs of the dissemination of Jiarong Tibetan weaving and embroidery intangible cultural heritage. Secondly, build a three-tier communication model of “data layer – service layer – application layer”, and clarify the functional positioning with AIGC technology as the core. On this basis, the whole process of effect generation and user collaborative design based on AIGC technology is designed and elaborated. Finally, the logic of mapping meta universe to wearable devices and virtual space is proposed, and the complete technical path is given in the form of flow chart. Results: this path mode makes the audience group of Jiarong Tibetan weaving and embroidery intangible cultural heritage change from passive “audience” to active “creator”. It innovates a whole set of process system from user demand input to AIGC intelligent generation, to virtual display of meta universe scene, and finally to social communication. At the same time, the research shows that AIGC technology can effectively solve the problems of high cost and low efficiency in the production of meta universe scenes, making it possible for the personalized communication mode of intangible cultural heritage. Conclusion: the communication process system constructed in this paper provides practical path support for the digital inheritance of Jiarong Tibetan weaving and embroidery intangible cultural heritage. Its core value is to significantly enhance users’ sense of participation and immersion in the dissemination of intangible cultural heritage by giving advanced science and technology to intangible cultural heritage traditional culture without weakening its cultural heritage and cultural connotation.