Research on Intellectual Property Design of Tourism Cultural and Creative Products in Minority Areas

Abstract

With the rapid development of China’s tourism industry, minority areas have become the first choice for tourists. Tourism cultural and creative products are gradually given the function of carrying minority cultures. The article starts from the regional culture of Guilin in the Zhuang area,researches the content, characteristics, design principles, design practices, and design schemes of the IP(intellectual property) of tourism cultural and creative products. It uses literature analysis and questionnaires to analyze the cultural connotation of Guilin and identifies the cultural elements that can represent Guilin’s characteristics. It redesigns through graphic design and color reconstruction methods, and provides a reference for the IP(intellectual property )design of tourism cultural and creative products with the theme of culture in minority areas, with a view to promoting the inheritance and development of traditional culture in minority areas. Research on Intellectual Property Design of Tourism Cultural and Creative Products in Minority AreasDownload