Research and Practice on Campus Cultural and Creative Product Design—A Case Study of Suzhou Vocational University

Abstract

Campus cultural creative products are an important medium for displaying campus image, spreading campus culture, and inheriting the excellent academic atmosphere relying on the school history, school spirit and school philosophy. As an important way and carrier of propagating culture, campus cultural creation has become an important part of school cultural construction. This article takes the cultural and creative product design of Suzhou Vocational University as an example, expounds the design plan to reflect the school’s rich cultural connotation, beautiful campus environment, rigorous school spirit and academic style. At the same time, elements are refined in combination with campus characteristic buildings, school standards and mottos, and natural landscapes. In addition, we integrated and innovated the patterns through graphic design, and then applied them to various carriers, then finally produced campus cultural and creative products that are both practical and reflect the characteristics of Suzhou Vocational University. After the results of this innovative practice, we look forward to providing some useful references for the future development of campus cultural creative product design. Research and Practice on Campus Cultural and Creative Product Design—A Case Study of Suzhou Vocational UniversityDownload