How will Cinemas Save Themselves After the Epidemic

Abstract

In January 2020, with the outbreak of a new type of tubular virus, cinemas were also required to close down. After four months of anti epidemic struggle, the number of people watching movies in cinemas was also declining. If the cinema wants to recover and make up for the losses caused by the early closure, it must carry out self rescue work. According to the 4P marketing theory, the author analyzes the movie theater from four aspects: product, price, channel and publicity, so as to better grasp the development trend of the movie theater, which has a certain reference value for relevant practitioners and policy makers to solve the problem of movie theater recovery in the current epidemic stage. How will Cinemas Save Themselves After the EpidemicDownload