The Rise of China: A Study on the Use and Satisfaction of Domestic Animation Series—— Take the domestic animated films of myth series as an example

Abstract

Chinese animation films have been hotly debated in that their quality has improved and the market has expanded. Based on the theory of “Use and Satisfaction”, this paper takes the audience of domestic animated films of myth series as the research object, and conducts research through a questionnaire survey and in-depth interviews. It is found that the satisfaction degree of the audience’s entertainment needs, social needs, emotional needs and cultural identity needs is positively correlated with the audience’s tendency to watch the follow-up.