Short Video and Civilian Revelry: The Second Creation of Film and the Resolution of Macro Narrative

Abstract

The update iteration of The Times promotes the development of all fields of society. As far as watching a movie is concerned, people can even choose among a variety of different ways of watching movies. In recent years, film narration video as an independent video type flooded various websites, coupled with the promotion of media platform algorithm function, whether domestic or foreign video platforms, you can find such video figure. But does it stand in the opposite of the film and television industry? And how is it hurting the industry with its lower costs? We can’t help but wonder. Therefore, this paper adopts the in-depth interview method and text analysis method, based on the in-depth interview of ten interpretation video lovers and the expanded reference data to analyze the works of three interpretation bloggers. From the perspective of audience, combined with different dimensions such as “coding-decoding” theory, subjective initiative and narrative mode, this paper studies whether and why film interpretation videos are popular. As well as the influence of its prevalence on the macro narrative of films and even the film industry, and explore some deeper relationship between this kind of video and the original film.