Study of the Implementation of Design Management in Traditional Chinese Medicine in the Metaverse Era

Abstract

The paper explores how to apply modern design methodology to Traditional Chinese Medicine Industry Innovations. While Design Management is widely accepted in the field of health and wellness, only a few Traditional Chinese Medicine practitioners know about the benefits of modern design. The traditional Chinese Medicine Market scale is predicted to reach 73.5 billion yuan. Also, the industry aims at the updates in standardization, internationalization, and branding, which shall be greatly benefited from the implementation of Design Management. The population of Metaverse also comes up with new challenges and opportunities for the way Traditional Chinese Medical Science interacts with their customers who will spend more than 90% of their time in the virtual world. The paper mainly employs the secondary research methodology, coped with analysis through knowledge graphs created by Citespace. CNKI, Web of Science are the main databases for secondary research. The influential reports published on the websites or WeChat official accounts and the sales data from e-commercial websites are studied as complemented materials. The research results show that the Traditional Chinese Medicine industry starts its Metaverse style modernization through leveraging basic Design Management methods and receives good outcomes which might trigger broader and deeper design evolution.