Study on Yunnan cultural and creative product design from the perspective of regional culture

Abstract

Regional culture is an indispensable core competitiveness of cultural and creative products, which is of great significance for promoting the development of cultural industry and enhancing the cultural soft power. This paper aims to explore how to create a distinctive cultural and creative brand card for Yunnan region from the perspective of regional culture. Through the combing of the current situation of cultural and creative products, the design strategy of innovative characteristics is proposed for the design of cultural and creative products in Yunnan region. This study helps to build the development of local cultural and creative product system, and enhance the integration of local cultural soft power and the integration of cultural industry and tourism. It is of great significance to promote the innovative development of Yunnan cultural and creative brands and the inheritance and protection of regional culture.