A Study of Applications of Face Negotiation in International Business Negotiation Conflicts -Taking Copyright Negotiations in the Film of Americans Dreams in China as an Example

Abstract

Face negotiation involves complex language strategies in business negotiation conflicts. Taking copyright negotiations in the film of Americans Dreams in China as an example, the study is to construct the conflict management strategies in the perspectives of concern for self, concern for others, and concern for each other, with the purpose of exploring the specific applications of conflict management strategies international business negotiation conflicts, and the findings go as follows: 1.In the selection of conflict management strategies, international business negotiators has boasted their own characteristics, and the use of individual strategies have great consistency and continuity; 2.Cultural differences influence the use of negotiation conflict management strategies, with collectivist cultures generally more concern for each other, more use of emotional expression, third party help, avoiding and dominating strategies, and individualistic cultures generally more concern for self, using more dominating strategies; 3.Cultural, personal, and environmental factors related to international business negotiators influence their specific negotiation conflict management strategies, and these factors shall be paid attention to. This study is to help to promote the effects of international business negotiations.