Articles (2025)

All Items

• A Study of Applications of Face Negotiation in International Business Negotiation Conflicts -Taking Copyright Negotiations in the Film of Americans Dreams in China as an Example

  Zhisong Li, Pengli Deng

• A Study on Turn Design in Business Communication for Suggestion: A Conversation Analysis Approach with the Movie The Intern as a Case

  Yuguang Yang, Lingnan Zheng

• Corporate Identity Construction in the Kidult Era: A Discourse-Historical Analysis of the British Brand Jellycat

  Xiaojun Pi, Xiaoxiao Chen

• Digital Empowerment: Unravelling the Mechanism of Rural E-Commerce on Entrepreneurship and Income Growth

  Ting Ding, Ralph Bathurst, Ming Zhao

• Divergence or Convergence? A Global Bibliometric Analysis of CSR Research Trends Between China and the West

  Congcong Wang, Wenzhong Zhu, Lei Hou

• Esports Idol Fandom in China’s Media Fan Culture Community: Formation, Challenges, and Governance

  Lingnan Zheng, Dr. Jakub M. Pawlik

• Multimodal Cross-Cultural Communication in Black Myth: Wukong (2024)

  Feihong He, Lisi Liang