Vol. 1 No. 2 (2025): Regional Business and Culture Studies

Articles (2025)

• Behavioral Motives and Influence Mechanism of Overseas Chinese Enterprises’Social Responsibility

  Wenzhong Zhu, Yajuan Zhou, Xinqi Sun, Hongying Zhou

  • pdf

• Corporate Identity Construction in the Kidult Era: A Discourse-Historical Analysis of the British Brand Jellycat

  Xiaojun Pi, Xiaoxiao Chen

  • pdf

• Esports Idol Fandom in China’s Media Fan Culture Community: Formation, Challenges, and Governance

  Lingnan Zheng, Dr. Jakub M. Pawlik

  • pdf