Design of Encrypted Cultural and Creative Products for Ice and Snow Tourism in Heilongjiang Province under the Metaverse Concept

Abstract

Starting from the perspective of developing Heilongjiang’s digital economy and optimizing industrial structure, this paper incorporates the design of cultural and creative products for ice and snow tourism in Heilongjiang into the overall environment of regional digital economic development. By relying on Heilongjiang’s ice and snow culture, cultural and creative products are cast on the blockchain to promote their encryption, ownership, and circulation. A comprehensive interdisciplinary research approach is employed. Firstly, based on the review of the literature, the origins and development of Heilongjiang’s ice and snow culture are outlined. Then, usable artistic elements are extracted and transformed into cultural and creative encrypted artworks based on customer value demands and product positioning, realizing the traceability and rights confirmation of cultural and creative products, increasing their tradable value, and exploring the development path of encrypted cultural and creative products for ice and snow tourism. Finally, active consideration is given to the design and development strategies of encrypted cultural and creative products for ice and snow tourism in Heilongjiang Province, new experiences are summarized, and contemporary insights are gained.