Teaching essentials and optimization strategies of Honggu black pottery’s packaging design based on brand reconstruction

Abstract

Honggu black pottery, as a branch of characteristic ceramics in Gansu, , has broad market potential. Brand packaging design of black pottery is a key link in product design and development. From four aspects: teaching research, teaching reform concept, teaching essentials and optimization strategies, aiming at the packaging status of black pottery products in the market, this paper expounds the new development and teaching reform idea of marketing brand packaging design in packaging design teaching, and puts forward some optimization suggestions for the teaching reform practice of product brand packaging design.