Enhancing the Design of Tea Packaging as part of the Rural Revitalization Plan: Taking Fengping Tea Packaging in Fengshun County as an Example

Abstract

Fengping Village in Fengshun County, Meizhou City, is a designated assistance area in Guangdong Province and a paired partner of Jia Ying University. To address Fengping Village’s tea packaging challenges and elevate the aesthetic appeal of its tea products, The team from the School of Fine Arts at Jia Ying University adopted a design-practice approach, utilizing fundamental visual communication design principles. From a packaging design perspective, they proposed improvements for Fengping Village’s tea packaging. The goal was to integrate the ethnic culture and regional characteristics of Fengping She Village into the packaging design, guided by ecological design principles. The upgraded tea packaging features design highlights that emphasize innovation, simplicity, practicality, and environmental sustainability. This initiative will drive the industrial upgrading and growth of Fengshun County’s tea products, fostering sustainable economic development.