Research on the Landscape of domestic leading female dramas from the perspective of visual Communication

Abstract

Legend of Zhen Huan exploded in 2012, and Chinese female dramas began to enter the Chinese TV drama market as a new type and formed a phenomenon culture in a few years. It is worth paying attention to that in addition to the brilliant narration techniques, the female characters in the drama also arouse hot discussion on the Internet. In the field of visual communication, this paper will conduct landscape research on domestic female lead dramas to explore the relationship between the female characters’ costume and the audience’s viewing duration and frequency.