Research on Brand Design of Research —— A Case Study of Xinyang, Henan Province

Abstract

In recent years, with the improvement of epidemic situation and the recovery of tourism industry, “study” travel has gradually become a new talent training mode of “travel+study”. However, as a new thing, while the research industry is developing rapidly, many of them are in trouble because of the lack of research on brand design. This paper will start from the perspective of brand design of research, take Xinyang Research in Henan as the research object, and promote the development of research in Xinyang , Henan through project planning, graphic design, IP design and other forms.