Exploring Innovative Approaches to Enhance the Influence of Animation Design in the Era of Converged Media

Abstract

With the rapid development of the converged media era and advancements in digital technology, the public has raised higher demands for cultural experiences. Animation design, as a prominent cultural product in the age of converged media, has garnered significant societal attention. Many vocational colleges have established programs in fields such as digital media arts, animation, and game design, all of which are closely related to animation design, thereby significantly enhancing its social impact. However, during the rapid development of animation design education, several challenges persist, including a lack of project-based practice, underdeveloped digital platforms, insufficient sharing of digital animation resources, and limited digital teaching proficiency among animation educators. These issues have hindered the high-quality development of talent in animation design. In response, this paper proposes several innovative approaches to overcome these obstacles. These include refining the positioning of animation design programs, strengthening classroom practice in animation education, establishing industry-academia collaboration for the development of converged media design platforms, creating integrated data mining and sharing mechanisms, and implementing a “concept transformation + enhanced training” framework. These strategies aim to provide strong support for enhancing the influence of Chinese animation design.