Design Management Strategy of Design Companies—Connotation and Implementation

Authors

  • Haibin Zhang

Keywords:

design management, connotation, procedure, quality, intellectual property

Abstract

With the rapid development of the times, the connotation and extension of design are constantly changing. How to achieve commercial success through effective design and management, and remain invincible in the fierce market competition is a major problem facing design companies. Combining the background and connotation of design management, this article explains the specific behaviors of modern design companies in implementing design management strategies to integrate various resources at all levels within the company, in a way to improve the development efficiency and competitiveness of the design company. 05Download

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Published

2022-09-11

How to Cite

Zhang, H. (2022). Design Management Strategy of Design Companies—Connotation and Implementation. Art & Design Research, 2(10), 39–45. Retrieved from https://masonpublish.org/index.php/the-art-design-research/article/view/1736

Issue

Section

Articles (2021)

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