Research on the Construction of Brand Planning and Design Course Group Based on Mass Innovation and Entrepreneurship Education

Abstract

This paper takes Harbin-Cambridge College of Arts as an example to study how colleges and universities can deepen the reform of innovation and entrepreneurship education, create a multi-disciplinary and multi-professional cross-course group , and deeply integrate professional education with innovation and entrepreneurship education. By summarizing the current construction of the brand planning and design course group, determining the construction goals, planning the construction content of the course group, exploring its implementation path, and finally feedback on the construction effect of the course group, in order to create and integrate development, cultivate innovative spirit, Talents with entrepreneurial awareness and innovation and entrepreneurship ability provide theoretical basis and effective practical experience. 2-Research-on-the-Construction-of-Brand-Planning-and-Design-Course-Group-Based-on-Mass-Innovation-and-Entrepreneurship-EducationDownload