“2023 CCTV Host Competition ” Self-presentation Content Analysis

Abstract

CCTV organized the “2023 CCTV Host Competition”, whose first part is to make a self-presentation lasting 3 minutes. This is the first step for the host to face the competition, and also the first step to leave a good impression on the judges and the audience, and a good beginning is half of success. This paper argues the content characteristics of the self-presentation from four aspects: topic selection, structure, link, and sub-language, and at the same time puts forward corresponding suggestions according to these four aspects to study how the self-presentation of the announcer hosts in the first session should be better presented.